Digital Solutions for Horse Trainers & Riding Instructors

Fill openings, reduce time spent on administrative tasks, and focus on what you do best.

Whether you're a horse trainer, a riding instructor, or both, your expertise is with the horses – not managing websites and paperwork. We help riding instructors and trainers get new clients, manage scheduling, and reduce administrative burden.

What can we do for you?

Make it easy for customers to find you.
A professional website with good search engine optimization, a Google business profile, and social media integration all help to make your business the obvious choice. 

Streamline scheduling.
Eliminate phone tag, minimize no-shows, and maximize your valuable teaching or training time with online scheduling. Custom calendars can support scheduling for both private and group lessons, and you can decide which times to make available. 

Get paid on time, every time.
Automated billing for recurring services and payment at the point of lesson registration eliminate late payments, and professional digital invoices make it easy to get paid for everything else. We use trusted, secure platforms that support all major payment methods and provide simple reporting. 

No more paper contracts.
Digitize your liability waivers and training, lesson, and boarding agreements – your customers can fill them out on their computer in advance or on their phone at the barn, and they’ll be stored securely online so that you don’t have to keep track of paperwork.

Recommended Packages for Riding Instructors & Trainers

Initial Setup

Base Website: Walk Package ($1,800)

  • Professional 5-page website

  • Mobile-friendly responsive design

  • Basic search engine optimization

  • Google Business Profile setup

  • Social media integration

  • Contact forms

  • Photo galleries and testimonials

  • 2 hours of training

Recommended Add-Ons:

  • Scheduling System ($900)

  • Digital Contracts ($900)

  • Online Payments ($900)

Total Setup Investment: $4,500

Care Plan & Subscriptions

Recommended Care Plan: Self Care
($100/month)

  • Platform monitoring and troubleshooting

  • Basic technical assistance when needed

  • Quarterly check-ins to ensure everything's working

  • Email support (48-hour response)

Estimated Platform Subscriptions:
($16-66/month + transaction fees)

We use third-party platforms that will bill you separately. We will help you select the most appropriate subscription level and make sure you’re comfortable using them. 

  • Squarespace ($16-$39): Hosting, domain registration, website management interface, digital contracts

  • Acuity ($16-$27): Online booking

  • Stripe (Per transaction: 2.9% + $0.30): Payment processing

Estimated Monthly Cost:
$116-166/month

plus payment transaction fees

Optional Enhancement

Local Search Advertising
($350/month + ad spend)

Give your business a boost with a focused, time-bound ad campaign customized to fit your goals and budget.

  • Targeted geographical campaigns

  • Call and lead tracking

  • Competitor analysis

  • Minimum 3-month commitment

Also Consider

  • Professional Photography or Videography:
    Contact us for pricing – we’ll gather some information from you and provide a quote

  • Simple logo design & branding guidelines: $850

  • Business card design: $350

  • Brochure design: $550-$750

  • Business Phone Line Setup: $250 plus platform subscription cost

  • Custom automated workflows: Starting at $450 (send us a note with your idea or problem and we’ll get you a quote – we love these requests!)

Frequently Asked Questions

Do I have to pay for the entire package upfront?
We require a 50% deposit to begin work, and the remaining balance is due upon project completion. Payment plans are available for larger projects. 

How long does the setup process take?
Most projects are completed within 2-5 weeks, depending on the package complexity and your responsiveness with feedback and content.

Can I upgrade later?
Absolutely! Our modular approach makes it easy to add features as your business grows.

Who owns my website and accounts?
You maintain full ownership of your website, content, and third-party accounts. We provide the expertise to set everything up and keep it running smoothly.

What if I'm not sure which package is right for me?
Schedule a free consultation
with us. We'll discuss your business needs and recommend the most cost-effective solution.

We proudly serve riding instructors and horse trainers across all disciplines and states, and take great pleasure in helping all types of equestrian businesses become more professional, efficient, and profitable.

Ready to Elevate Your Business?

Let’s build a website that works as hard as you do.

Want to get started now?
Schedule a Free Consultation →