What To Expect: Care Plans
After your website and tools are launched, our Care Plans ensure everything continues to work effectively for your business.
Table of Contents
Transitioning from Development to Ongoing Support
Once your site launches, our interactions transition from collaborating on development to coordinating ongoing support through your selected care plan.
This transition includes:
A handover meeting to review your completed website and tools.
Training on how to use your new systems effectively.
Documentation of key features and processes.
Setup of your ongoing support channels.
Activation of your selected care plan.
This page explains what you can expect as you move onto a care plan, and how our ongoing support will help keep your website working effectively for your business.
How Our Care Plans Work
All our care plans are designed to provide peace of mind that your website and digital tools will continue to perform well. Each plan includes varying levels of support, but they all share these common elements. While our care plans aren’t a requirement of your website launch, they’re recommended to ensure your website and marketing plans stay on the right track.
Support When You Need It
When questions or problems come up, we're here to help:
Technical troubleshooting.
Guidance on using your tools effectively.
Assistance with third-party platform questions.
Clear communication throughout the process.
Website Updates
As your business evolves, your website should too:
Content updates (text, images, services).
Seasonal promotions or announcements.
Add and remove pages.
What to Expect with Each Care Plan
Each care plan offers a different level of hands-on support to match your needs and budget.
Self Care Plan
Perfect For
Hands-on owners who want to manage day-to-day updates themselves with a safety net for technical issues.
Communication & Support
Monthly automated analytics reports (website visits, bounce rate, etc.).
Quarterly check-in calls to review website performance.
Email support with 48-hour response time.
Technical assistance when issues arise.
Updates & Maintenance
You handle most content updates.
We provide guidance when needed.
Basic analytics reports provided quarterly.
Practical Example
A riding instructor on the Self Care plan updates their own lesson schedules and prices, posts occasional news, and handles day-to-day management. They contact us when they need help with technical issues or want advice on a new feature they're considering.
Partial Care Plan
Perfect For
Busy professionals who want regular assistance but still plan to be involved with their website.
Communication & Support
Monthly check-in calls to review performance and plan updates
Email and phone support with 24-hour response time
Proactive recommendations for improvements
Updates & Maintenance
Monthly content updates (up to 2 hours)
We implement changes based on your direction
Detailed monthly analytics with insights
Practical Example
A busy trainer on the Partial Care plan sends us text and photos each month for website updates. We implement these changes, suggest improvements based on visitor behavior, and handle all technical aspects of the site. They leave the updates to us, and mostly focus their energy on working with their clients.
Full Care Plan
Perfect For
Business owners who want comprehensive management of their digital presence.
Communication & Support
Monthly strategy sessions to align digital presence with business goals.
Priority support with same-day response.
Proactive monitoring and recommendations.
Updates & Maintenance
Regular content updates throughout the month (up to 4 hours).
Strategic improvements based on performance data.
Comprehensive technical management.
Detailed analytics, informing updates to better support your goals.
Practical Example
A large boarding facility on the Full Care plan has us handle everything. We meet monthly to discuss business goals, then make adjustments. We implement regular updates and manage their scheduling system, billing, and contracts. When they have new services or events to promote, they email us the details, and we create and publish the content promptly. We keep them informed, but they hardly have to think about their website.
Working Together Effectively
Updates
For all care plans, it’s simple to request changes or support:
Email your update request to info@horsepower-digital.com.
Include all necessary details and media.
Specify any deadlines.
We'll confirm receipt and timeline, then follow up once it’s done.
Reviews
To ensure your website continues to serve your business needs:
We conduct regular reviews based on your care plan level.
We analyze visitor behavior and suggest improvements.
We discuss evolving business needs and adjust accordingly.
Third-Party Platform Support
Your care plan includes support for the third-party platforms connected to your website:
Troubleshooting integration issues.
Advice on subscription levels and features.
Guidance when platforms update or change.
Coordination between platforms.
You will need to continue to pay for your subscriptions to third-party services like Squarespace and Stripe separately from our services.
Changing Your Plan
As your business grows or your needs change, you can adjust your care plan:
Plans can be upgraded at any time.
Downgrades take effect at renewal periods.
30-day notice required for plan changes.
Seasonal adjustments available for businesses with busy periods.
Frequently Asked Questions
General Questions
Is there a minimum commitment period for care plans?
Our care plans are available on either a monthly or annual basis with no long-term commitment required. We offer a 10% discount for upfront annual payment (non-refundable).
Can I pause my care plan during slow seasons?
Yes, seasonal businesses can arrange to pause care plans during off-seasons with 30 days' notice. We can discuss a customized approach based on your business cycle.
What happens if I decide to move my website elsewhere?
You maintain full ownership of your content and website. If you decide to move elsewhere, we'll provide your content and assist with the transition process. There are no penalties for transferring your site.
Updates & Support
What happens if I exceed my monthly update hours?
If you need additional update hours beyond your plan's allocation, we offer them at our standard hourly rate of $125. We'll always notify you before exceeding your included hours so you can approve any additional costs.
How quickly can I get urgent changes made?
Response times vary by care plan level, but we understand that urgent situations arise. Even on the Self Care plan, we prioritize truly urgent matters like incorrect information or technical problems affecting your business operations.
What's the difference between "content updates" and new features?
Content updates include changes to existing text, images, services, prices, and similar modifications to current pages. New features refer to adding entirely new functionality (like a new scheduling system) or major structural changes that would typically require additional development work beyond regular updates.
Are there any limits to the types of updates I can request?
Your care plan covers updates to existing pages and adding standard new pages (such as new services, team members, or basic information pages). Most new page requests fit comfortably within your care plan's scope. Only complex new features requiring significant development work would be quoted separately. We're always transparent about what fits within your plan and what might require additional investment.
Third-Party Platforms
What if I need help with my third-party subscriptions?
We provide support for platform-related issues like integration problems or feature questions. For billing issues or account problems with the platforms themselves, we'll guide you through contacting their support teams and advocate on your behalf when possible.
Can I upgrade or downgrade my third-party subscriptions through you?
We'll help you evaluate which subscription levels best meet your needs and can implement the technical aspects of upgrades/downgrades. The actual billing changes would need to be authorized through your account with the platform.
Analytics and Reporting
What metrics do you track and report on?
Our reports include visitor numbers, traffic sources, popular pages, user behavior, conversion tracking for key actions (like form submissions or scheduling use), and mobile vs. desktop usage. On higher-tier plans, we also provide analysis and recommendations based on this data.
Can I request specific metrics to be tracked?
Absolutely. If there are particular metrics important to your business goals, we're happy to customize reporting to include those measurements.
What type of reporting can I expect?
Depending on your chosen Care Plan, you can expect either an automated report or a more custom report prepared by us with insights. In either case, we’ll include metrics that matter to you and will answer questions you have.
Ready to Get Started?
Let’s Talk!
Schedule a time that’s convenient for you, and share a few details about what you’re looking for. We’ll give you a call to discuss how we can help your business.
We can’t wait to hear from you!