Our Pricing & Services
How Our Pricing Works
We've carefully designed our pricing structure to be flexible and transparent, allowing you to select exactly what your business needs, without paying for features you won't use.
Your total investment will include:
A base website package that forms the foundation of your online presence.
Functional add-ons that provide specific tools your business requires.
An ongoing care plan to keep your digital presence current and effective.
Third-party subscriptions for the platforms that power your digital tools.
Our most popular combinations for different equestrian businesses are featured on each business type page. Below, you'll find our complete pricing breakdown.
Just want a quote? No problem – contact us and we’ll provide a comprehensive estimate for your specific needs.
Base Website Packages
These form the foundation of your digital presence.
Walk
$1,800
Essential foundation for small businesses.
Professional 5-page website
Mobile-friendly responsive design
Basic search engine optimization
Google Business Profile setup
Social media integration
Contact forms
Photo galleries and testimonials
2 hours of training
Trot
$3,200
Perfect for growing businesses ready to take things to the next level.
Everything in Walk, plus…
Up to 10 pages
Increased design customization
Content strategy consultation
Enhanced search optimization
More advanced form options
3 hours of training
Canter
$5,000
Ideal for established businesses seeking a competitive advantage.
Everything in Trot, plus…
Up to 15 pages
Full customization
Advanced content strategy & testing
Comprehensive search engine optimization
Social media configuration or refresh
4 hours of training
Add-Ons
Note: Many of these add-ons may also require platform subscriptions. We will provide you with a complete estimate, including your platform costs, following our initial consultation. Learn more about our process.
Specific tools to help your business thrive. You can select these whenever you’re ready for them.
Scheduling System: $900
Online appointment booking
Calendar integration for up to 3 calendars (additional calendars $250 each)
Automated reminders
Staff scheduling options
Custom service types
Includes 1 hour of training
Online Payments: $900
Payment processing & payout integration
Set up invoices, recurring billing, or both
Dashboards with status, history, and totals
Easy and trusted interface for customer payments
Includes 1 hour of training
Digital Contracts: $900
Templates for up to 5 types of contracts (additional templates $150 each)
Electronic signatures
Document storage and organization
Automated delivery and reminders
Mobile-friendly signing
Includes 1 hour of training
E-Commerce: $1,400
Online store setup
Product catalog configuration
Secure checkout process
Order management system
Inventory tracking system
Includes 2 hours of training
Custom Add-Ons
Custom automated workflows: Starting at $450 (send us a note with your idea or problem and we’ll get you a quote – we love these requests!)
Business Phone Line Setup: $250 plus platform subscription cost
Simple logo design & branding guidelines: $850
Business card design: $350
Brochure design: $550-$750
Professional Photography or Videography:
Contact us for pricing – we’ll gather some information from you and provide a quote
Incidentals
Additional website pages: $175 each (complexity may add cost)
Add/Modify Horse Listings: $30/each
Additional Training or Hourly Support: $150/hour
Digital Marketing
Local Search Advertising: $350/month + ad spend
Targeted geographical campaigns
Call and lead tracking
Competitor analysis
Minimum 3-month commitment
Google & Meta Ads Management: $500/month + ad spend
Campaign strategy and setup
Keyword research and targeting
Ad creation and optimization
Monthly performance reporting
Minimum 3-month commitment
Don’t see what you’re looking for? Get in touch! Chances are, we can help with that too.
Ongoing Care Plans
Keep your website fresh, supported, and aligned to your business goals.
We offer a 10% discount for any care plan paid annually (refunds not available).
Self Care
$100/month
Essential support for DIY management.
Monthly automated analytics reports (website visits, bounce rate, etc.).
Platform monitoring and troubleshooting
Basic technical assistance when needed
Quarterly check-ins to ensure everything's working
Email support (48-hour response)
Partial Care
$200/month
Regular attention to keep your website working for you.
Everything in Self Care
Monthly content updates (up to 2 hours)
Technical support (24-hour response)
Minor design adjustments
Quarterly performance reports, data analysis, and recommendations based on your goals
Full Care
$300/month
Proactive management to maximize business results.
Everything in Partial Care
Priority support (same-day response)
Monthly strategy consultation
Up to 4 hours of content/design updates
Traffic analysis and conversion optimization
Platform Subscriptions
Our prices reflect our design, setup, and integration services. As part of setup, we will establish any necessary platform subscriptions, which are billed directly to you by each provider so that you have maximum transparency and control over your website.
We'll help you set up each account and select the right plan for your needs. Most equestrian businesses spend $50-$100 per month in total on these essential digital tools. We’ll provide you with a quote estimating your total expense, including these subscriptions, after our initial consultation.
| Platform | Monthly Cost | Use |
|---|---|---|
| Squarespace | $16-99 (typically $23/month for most small businesses) |
Hosting, domain registration, website management interface, digital contracts, and invoicing. |
| Calendly | $0-20 per seat (typically $12/month for most small businesses) |
Online booking. |
| Stripe | Per transaction: 2.9% + $0.30 | Payment processing for invoices and automatic billing. |
| Shopify | $29-299 | Storefront for businesses who primarily sell products. In some cases, a Shopify subscription may eliminate the need for a Squarespace subscription. In other cases, the best option may be to integrate the two platforms. We'll help you understand the tradeoffs and make a decision that's right for your business. |
Recommended Packages by Business Type
Base website: Trot ($3,200)
Add-Ons: Scheduling System, Digital Contracts, Online Payments ($900 each)
Total setup: $5,900
Monthly Costs
Care plan: Partial Care ($200)
Estimated platform subscriptions ($16-66)
Estimated monthly cost:
$216-266/month
Boarding Facilities
Horse Trainers &
Riding Instructors
Base website: Walk ($1,800)
Add-Ons: Scheduling System, Digital Contracts, Online Payments ($900 each)
Total setup: $4,500
Monthly Costs
Care plan: Self Care ($100)
Estimated platform subscriptions ($16-66)
Estimated monthly cost:
$116-166/month
Base website: Trot ($3,200)
Add-Ons: Digital Contracts, Online Payments ($900 each)
Total setup: $5,500
Monthly Costs
Care plan: Partial Care ($200)
Estimated platform subscriptions ($16-66)
Estimated monthly cost:
$216-239/month
Breeding Programs
More Packages
Coming Soon!
If you don’t see your business type here, don’t worry – we can help you too!
Get in touch, and we’ll get you a custom quote.
Frequently Asked Questions
Do I have to pay for the entire package upfront?
We require a 50% deposit to begin work, with the remaining balance due upon project completion. Payment plans are available for larger projects.
How long does the setup process take?
Most projects are completed within 3-6 weeks, depending on the package complexity and your responsiveness with feedback and content.
Can I upgrade my package later?
Absolutely! Our modular approach makes it easy to add features as your business grows.
Who owns my website and accounts?
You maintain full ownership of your website, content, and third-party accounts. We provide the expertise to set everything up and keep it running smoothly.
How much should I budget for ad spend on your marketing plans?
We typically recommend starting with $500-1,000/month in ad spend. This allows for effective targeting while providing enough data to optimize campaigns. We'll help you determine the right budget based on your specific goals and market.
What if I'm not sure which package is right for me?
Schedule a free consultation with our team. We'll discuss your business needs and recommend the most cost-effective solution.
What if I already have a website?
We generally recommend a full migration to our preferred platform. We may be able to re-use the aspects of your current website that you like, and we can integrate your existing domain.
Ready to Get Started?
Let’s Talk!
Schedule a time that’s convenient for you, and share a few details about what you’re looking for. We’ll give you a call to discuss how we can help your business.
We can’t wait to hear from you!